And that makes perfect sense. Because they are not separate, discrete entities – they are one and the same. In today’s connected world, culture and brand are mirror reflections of each other.
Brand is truth
Your brand isn’t just a logo or an advertising campaign – things that can be seen and touched. And it isn’t a one-way story that you direct and control from the inside out. Brand is truth. It’s a promise, an inspiration, a powerful motivator and a source of pride. And that truth evolves from the full experience your stakeholders – most especially your own people – have with your organization. (more…)