Monthly Archives: December 2013

Culture implications matter in mergers and acquisitions

zip-it-up-1108601-sA recent HBR article on the post-merger rebranding of two Latin American airlines — Avianca and TACA – made us sit up and take notice. Yes, the new red and grey uniforms and freshly painted aircraft were striking. The ad campaign was slick. But isn’t that what we expect from a major commercial company?

What really intrigued us wasn’t the re-brand, but the fact that it had been 3 years since Avianca acquired TACA. Three years of maintaining and paying for two brands in the market. That’s unusual. (more…)

Customers come first. Or do they?

In a recent interview, Derrick Hall, president of the Arizona Diamondbacks major league baseball franchise, shared his philosophy on building a strong culture for his organization.

“Culture is a top priority of mine,” Hall said. “The customer does not come first. The employee comes first. If we recognize, reward, promote, develop our employees, they in turn are going to treat our fans the way they should be treated.” (more…)