Monthly Archives: July 2014

DISCOVERING YOUR AUTHENTIC BRAND PROMISE

Photo courtesy of AMC

The critically acclaimed TV series, Mad Men, may be set in the 1960s, but the insights it offers into the evolution of advertising, marketing, and business strategy are timeless. A scene in Season 7 particularly resonated with us. As the creative team gathers to start work for a major new client, Peggy directs each of the copywriters to give her 25 taglines by the next day. When Don asks, “What’s the strategy?” she responds, “They want to see the tags first.” (more…)

Mother May I?

building productive work relationshipsHow to foster “Adult-Adult” relationships with your team.

What do you call someone who lets you cry on their shoulder, mediates your disagreements, solves your problems, tells you what to do – and checks to make sure that you did it?

If you answered “boss,” you’re not alone. (more…)

ARE YOU CONNECTING WITH TODAY’S DIGITAL BUYERS?

digital contentThe search for customers is over. Today, 90% of business buyers say that when they are ready to buy, they will find you. And, recent studies of the buying habits of B2B customers indicate that 8 out of every 10 start their buying journey with a web search instead of a personal interaction. In fact, half- to three-quarters of the average buyer’s decision-making process is completed virtually – without ever having a conversation with a sales person. (more…)