Brand Coaching, Consulting & Training

Branding and marketing services that resonate with you and your markets

If you’re struggling to capture and express the heart, soul, and value of your business in ways that are authentic, differentiating, and consistent….

If you need a website and other marketing assets that align with your current business strategies and actually engage prospects with compelling content and designs…

If you’re unsure of where and how to invest your marketing dollars to maximize exposure, engagement, and leads…

Harmony Crew can heIp!
You’ll get the wisdom and insights I’ve developed over many years, gleaned from:

  • Harmony Crew has been helping clients create more authentic, meaningful, and compelling brand strategies, content assets, and marketing campaigns for almost 20 years. I also coach clients’ marketing staffs on their internal development and execution of marketing activities.
  • Prior to that, I thrived in a 14-year career at KSK Communications, a leading full-service marketing communications agency in the Mid-Atlantic region. As executive vice president, I was involved in all aspects of the agency, including strategic planning, campaign development and implementation, and team direction and development.
  • My marketing Crew and I have served clients of all types, from entrepreneurial firms to Fortune 1000s, in a variety of business-to-business, business-to-government, and consumer markets.

Brand Strategy and Visual Identity

Our clients love that our proven approach results in not just differentiated brands, but authentic brands. With our expertise, your brand strategy and visual identity will enable your business to:

  • differentiate your brand by capturing and expressing its heart, soul, and value in relevant, meaningful, and consistent ways to your markets.
  • create much more cohesive, compelling, and differentiating marketing materials and campaigns
  • improve your sales focus and results
  • build deeper understanding, connections, and relationships with potential buyers
  • recruit, hire, train, and more deeply engage the right team members
  • More effectively plan and execute your next strategic growth moves

Websites & Content Assets

We excel at creating a range of content assets to enable successful marketing and sales initiatives. For decades, clients have relied on our strategic, creative, and technical talents to deliver: 

  • Websites, microsites, and landing pages
  • Email blasts
  • SEO and analytics
  • Brochures and data sheets
  • White papers and case studies
  • Visual sales presentations
  • Infographics and animated graphics

Marketing Plans & Campaigns

We’re experts at developing and executing integrated marketing plans and campaigns. Clients feel great confidence and relief with our strategic marketing talents, which enable them to:

  • Deepen understanding and appreciation for everyone’s strengths and personalities
  • Co-create core values that guide the team’s business behaviors and decisions
  • Build trust and enable open, productive dialogue
  • Resolve operational and relationship challenges
  • Empower focus and elevate motivations
  • Improve critical thinking and collaboration

“Jenny worked closely with us to develop a brand strategy that is truly authentic and differentiating. Her process enabled
us to capture and express Meridian’s essence, value, and story, which she and her team then brought to life beautifully
when they developed our new website. Harmony Crew played a key role in preparing us for a successful launch of our
business, and we’ve been in steady growth mode ever since.”

Sarah Yakel, Partner

Nathan Gilbert, Partner

Meridian Financial Partners