Refresh or Rebrand? These Five Questions Can Help!

Do you long for a contemporary color palette? An updated logo or a more compelling tagline? New typography? Better photography and graphics? A different tone to the storytelling? For many marketing professionals and business leaders the answer is “YES!” It’s not uncommon for organizations to give their brand identity a facelift, or what we at Harmony Crew call a brand identity refresh, every few years. In fact, we help numerous clients create new and fresh expressions of their brand identities, … Read More