Customers come first. Or do they?

In a recent interview, Derrick Hall, president of the Arizona Diamondbacks major league baseball franchise, shared his philosophy on building a strong culture for his organization. “Culture is a top priority of mine,” Hall said. “The customer does not come first. The employee comes first. If we recognize, reward, promote, develop our employees, they in turn are going to treat our fans the way they should be treated.” It may sound counter intuitive, but at Harmony Crew we couldn’t agree … Read More

Which Comes First – Culture Or Brand?

Like the proverbial chicken and the egg, it’s impossible to put brand and culture in a linear order. And that makes perfect sense. Because they are not separate, discrete entities – they are one and the same.  In today’s connected world, culture and brand are mirror reflections of each other. Brand is truth Your brand isn’t just a logo or an advertising campaign – things that can be seen and touched. And it isn’t a one-way story that you direct … Read More

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